Mission and Vision

Mission and Vision


In the old city of Jericho, close to the Dead Sea, you can find Modern Group (PepsiCo beverage manufacturing) plant that brings smiles to 2.5 million customers of the West Bank area.

The Company was first established in 2015 & owned by three very affluent partners, each bringing vast experience in FMCG trading and distribution.

Initially, the plant included a state of the art SIDEL PET line, but soon the decision was made to invest in a new can line to meet the demand and remain consumer centric. The line was commissioned from the renowned Sidel and launched late in Oct 2020.

With the combined efforts of the Modern group teams and local contractors, the first infrastructure and buildings were finished in 2016 where the first PET production line was operational in 2018, alongside all related water treatment system, fully automated syrup preparation facility and finished goods warehouse.

Currently our facility spreads over 10,000 SQM of land; our distribution fleet consist mainly of 32 modern trucks, alongside external suppliers who supports our distribution activities.


To create the fastest & most sustainable profitable growing business with the best customer servicing model of the Palestinian beverage market


Create an advantage based portfolio Deliver high quality products meeting customer's taste Expand / extend our selling operational service Employ / train and unleash the power of our people in the market

Our Board
Mr. Sameh J. Masri
Mr. Sameh J. Masri

Major Shareholder & CEO of Modern Group company since beginning of 2017  

Mr. Masri studied business management engineering at University of Detroit, Michigan USA in 1985, when he assumed responsibility over the family business as a sole importer for VOLKSWAGEN group  

In 1995 - Founded United Motor Trade co Ltd. UMT as a continuation of JOM when it became the sole importer of  

VOLKSWAGEN AG. (VW) after PNA, VW commercial vehicles, AUDI. SKODA Auto, Liebherr Earth Moving Machines and SEAT

2014 – Owner / Chairman of Lease & Go (Leasing company) in Palestine ,

2017 – Became the major shareholder at the PepsiCo franchise in Palestine (West Bank)


Omar Anabtawi
Omar Anabtawi

CEO- Near East Distribution and Marketing / Anabtawi Tobacco

Born in Nablus, Palestine in 1968. Mr. Anabtawi studied Business Management at Tri-State University, Indiana, U.S.A.

After his return to Palestine, he joined the family business “Anabtawi Company”, a prominent trade company specialized in the import and distribution for products of major tobacco companies where he started his career as company’s Sales Manager , then later as a General Manager of the Company

2002, Omar co-established another FMCG company “Near East Distribution and Marketing”, which currently holds sole distributorship in Palestine for renowned brands of many multinational companies including: Unilever, Clorox, SCA, Mondelez, Barilla, Pasta Burreto, Delmonte, and Hersheys.

In 2014, Anabtawi Tobacco Trading Company was established to import & distribute the JTI brands Winston and Gold Coast in Palestine with Mr. Omar Anabtawi as CEO.

His most recent venture is becoming a major shareholder in Pepsi West Bank and is currently part of the board of directors and the Company’s CEO.

Mr. Mahmood Yazji
Mr. Mahmood Yazji
Yazji Group -Gaza

Shareholders & chairman seat of Modern Group company since beginning of 2016

Yazji Group has been established in 1961 by founding father Mr Tawfek Yazji when 7up company granted the Yazji

company the bottling rights for its products

In 1996 beside 7up , PepsiCo granted the franchise of the Pepsi and Merinda for Gaza And the West Bank

In March 2015, the group decided to invest in a full blown production plant in the West bank and PepsiCo issued a LOI . Since then the group established a new entity Modern Group beverage bottling company “MGBBC” which will be responsible over developing and executing the joint plan.

Yazji Group Company is presented in the Modern group board of directors with the following persons

  • Mr. Mahmood Yazji , Modern group chairman
  • Mr. Mohamad Yazji , board member
  • Mr. Hamada Yazji , Board member
  • Dr Ahmad Yazji , Board member
Key Team Members
Mr. Hatim Omari
Mr. Hatim Omari
General Manager

Mr. Omari has been in the FMCG sector for the past 25 years assuming Different Positions & Roles throughout his career in leading Manufacturing and Distribution international Corporations

General Manager of Modern Group since Nov 2019

Sales & Marketing Director Feb 2016 – Nov 2019

Graduated BA in Management & Business administration from Birzeit University

1997 treasury and investments specialist – Housing bank of Jordan

1999 British American Tobacco – Palestine assuming many positions starting as a Trade & Marketing supervisor while developing through the organization Hierarchy to be Palestine market manager 2003 – 2008

2008 National beverage company (Coca Cola Palestine) assuming position as business development manager for the company and then as sales operations manager from 2009 – 2016

2016 - Present, Modern group beverage company ( Pepsi Palestine ) assuming the position as Sales & Marketing Director , then promoted by the Board of Directors as General Manager of the company

During has career Mr. Omari has attended many courses and training sessions locally and internationally and possess many certificates in management, sales and marketing, and leadership

Eng. Musab Alkayed
Eng. Musab Alkayed
Supply Chain & Plant Manager – Deputy to General Manager

March 2017 – Present

Eng. Musab is registered as Professional Electro Mechanical Engineer; he has been in the Industry for more than 16 years.

Graduated BSc Engineering from Jordan University of Science and Technology

MBA - International Business School of Scandinavia

Planning, organizing, directing and running optimum day-to-day operations to exceed our customers’ expectations, - Increasing production, assets capacity and flexibility while minimizing unnecessary costs and maintaining current quality standards, - Responsibility for production output, product quality and on-time shipping for the whole supply chain activities.

Mr. Musab experience includes experience in the construction, Management of Food & Beverage Industries, Water Utilities Operation & Maintenance as well as Project Management Duties.

Mr. Anan Sabri
Mr. Anan Sabri
Finance Manager

May 2016 – Present

Mr. Sabri is Certified Management Accountant (CMA). Mr. Sabri has been in the Finance career for more than 10 years.

Graduated BA Accounting Philadelphia University

Mr. Sabri participated in many of qualitative trainings like, IFRS, Financial analysis & Anti-money laundry, through his previous experience as Head of credit management department in Palestine Investment Bank (PIB) & senior accountant in Trust Insurance Company